1. GET ATTENTION

If you have a good prospect, chances are that he or she gets dozens of letters a week from companies like yours.  And while some professionals make it a point to look at everything that crosses their desks, others are just too inundated.  Be a professional, but don't shun headlines, graphics and, most important, offers.

2 MAKE AN OFFER

When you ask for a meeting, you ask for the most valuable commodity a busy person has -- time.  Make it worth someone's while to see you. Many companies have had great success by offering high-value gifts in exchange for a meeting with a representative.  Just be careful because some companies and government organizations frown on expensive gifts.  Offer these prospects a report that can help them do their jobs better, instead.