Get Customers
- Google Map of Grow A Company
- TIP Pointers On Sales Prospecting Through the Mail
- TIP 3-Part Test For Every Mailing And How To Grade It
- TIP The 11 Gold Mines In Your Customer List
- TIP Sifting Through Your Customer Files To Build Your Business
- TIP The Most Cost-Effective Way To Turn Your Idea Into A Mailing
TIP Pointers On Sales Prospecting Through the Mail
1. GET ATTENTION
If you have a good prospect, chances are that he or she gets dozens of letters a week from companies like yours. And while some professionals make it a point to look at everything that crosses their desks, others are just too inundated. Be a professional, but don't shun headlines, graphics and, most important, offers.
2 MAKE AN OFFER
When you ask for a meeting, you ask for the most valuable commodity a busy person has -- time. Make it worth someone's while to see you. Many companies have had great success by offering high-value gifts in exchange for a meeting with a representative. Just be careful because some companies and government organizations frown on expensive gifts. Offer these prospects a report that can help them do their jobs better, instead.
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