TIP The Most Cost-Effective Way To Turn Your Idea Into A Mailing

These days it's very easy to produce and print a mailing yourself. All you need is a computer, an ink-jet printer and paper.  However, this approach can also be very time-consuming.  So you may want to work with a printing company.

This is not necessarily expensive.  If you plan properly and make the right decisions early, you can control the cost. Here are some things to consider.

  1. Choose a cost-effective format
  2. Use color sensibly
  3. Know what paper to use
  4. Give printers time
  5. Proofread before printing
  6. Clean your mailing  list
  7. Take advantage of Postal Service discounts
  8. Do it all online

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