These days it's very easy to produce and print a mailing yourself. All you need is a computer, an ink-jet printer and paper. However, this approach can also be very time-consuming. So you may want to work with a printing company.
This is not necessarily expensive. If you plan properly and make the right decisions early, you can control the cost. Here are some things to consider.
- Choose a cost-effective format
- Use color sensibly
- Know what paper to use
- Give printers time
- Proofread before printing
- Clean your mailing list
- Take advantage of Postal Service discounts
- Do it all online